New Castle Cemetery | Brand Identity Development
There is a little know Halloween Haunt in Davenport that needed some awareness. This Halloween display has been building more and more for over 13 years and needed branding for advertising purposes. This logo was designed to stand out amongst all of the other Halloween Haunts on FrightMaps.com and Chicago Haunt Builders.
Strategic Brand Objectives:
Market Differentiation: Engineered a distinct visual mark designed to secure high visibility on specialized aggregation platforms such as FrightMaps.com and Chicago Haunt Builders, ensuring the attraction stands out amidst a saturated field of regional haunts.
Legacy Integration: Captured the spirit of a decade-plus evolution, distilling 13 years of craftsmanship into a singular, professional brand mark that establishes immediate credibility with new visitors.
Omnichannel Visibility: Optimized the logo for high-impact performance across digital directories and social media, as well as physical promotional materials and site-specific signage.
Strategic Awareness: Leveraged bold iconographic elements to increase brand recall, aimed at converting local curiosity into sustained seasonal foot traffic through targeted advertising efforts.