Professional Experience
RILCO Inc.
Eldridge, IA
Marketing Manager
Jan 2013 – Present
- Lead all corporate marketing strategy for a multi-state oil distribution company, supporting sales growth, customer retention, and brand visibility.
- Plan and execute integrated marketing campaigns across digital, print, social, and events to support regional and national sales initiatives.
- Coordinate national and regional promotions with Shell Oil and other strategic suppliers, aligning co-op funding with revenue objectives.
- Manager of website, SEO, and analytics strategy; use performance data to optimize campaigns and improve marketing ROI.
- Develop private-label branding, packaging, and brand standards used across multiple product lines.
- Plan and manage customer appreciation events and promotional programs that strengthen long-term client relationships.
ENVIROMARK
Bettendorf, IA
Marketing Manager
Jan 2013 – Present
- Direct marketing, branding, and advertising initiatives for an oil distribution organization.
- Create digital and print marketing assets supporting sales enablement and customer acquisition.
- Track campaign performance metrics to continuously improve engagement and conversion rates.
THE TANGLED WOOD
Bettendorf, IA
Marketing Manager
Jan 2013 – Present
- Built the brand from the ground up, establishing positioning as a regional dining and live-entertainment destination.
- Planned and executed large-scale events including Beerfest, annual Luaus, and eight Catalina Wine Mixers, driving consistent sellouts and repeat attendance.
- Integral in the creation and launch of the Rescue Rocks charity event, raising $20,000+ for King’s Harvest Pet Rescue through sponsorship development and promotion.
- Developed and branded the Rock the Wood Summer Concert Series (since 2019), overseeing artist booking, promotion, and event marketing.
- Increased brand awareness and foot traffic through targeted social media and event-driven campaigns.
QUAD-CITY TIMES
Davenport, IA
Marketing Manager
May 2012 – Jan 2013
- Managed and mentored a two-person marketing team.
- Launched data-driven marketing campaigns to increase readership and audience retention.
- Collaborated with executive leadership to align marketing strategy with circulation and revenue goals.
- Identified emerging market trends and new growth opportunities through research and analytics.
STANLEY CONSULTANTS
Muscatine, IA
Graphic Services Department Manager
Aug 2007 – Oct 2011
- Managed corporate Graphic Services and internal printing departments, overseeing staff, workflows, and budgets.
- Served as senior designer and content manager for intranet and external marketing websites.
- Improved brand consistency and internal communications across departments.
KENT CORPORATION
Muscatine, IA
Manager of Graphic Services / Webmaster
Jul 2003 – Aug 2007
- Led design staff, print operations, and postal services.
- Managed and designed three corporate websites; increased Kent Feeds website traffic from 30,000 to 300,000+ monthly visits (1,000%+ growth).
- Developed enterprise-wide brand and advertising guidelines.
- Directed all electronic marketing and online promotional initiatives.
EAGLE FOODS
MILAN, IL
Senior Art Director
Nov 2001 – Jul 2003
- Produced all ROP advertising and promotional materials.
- Directed digital and 35mm product photography for advertising campaigns.
- Created advertising themes for seasonal and special promotional events.
Education
ST AMBROSE UNIVERSITY
Davenport, IA
Bachelor’s Degree | Graphic Design
1991 – 1995