Curbside Cuisine | Brand Extension & Fleet Identity
When The Tangled Wood expanded its operations into mobile catering and off-site events, the primary objective was to establish a distinct sub-brand that maintained a clear lineage to the flagship restaurant while asserting its own identity. This strategic expansion resulted in the development of Curbside Cuisine.
Strategic Approach:
Visual Hierarchy & Cohesion: Designed a “branch-off” identity that functions independently yet retains recognizable design cues from the original branding, ensuring immediate consumer trust and brand equity.
Market Positioning: Developed the Curbside Cuisine concept to specifically communicate mobility and high-end catering services, distinguishing the mobile division from the traditional sit-down dining experience.
Production-Optimized Design: Engineered the logo for high-fidelity reproduction across diverse surfaces, ranging from detailed silk-screened apparel to large-format vinyl vehicle wraps.
Large-Scale Application: Optimized the visual assets for one of the region’s largest mobile kitchens, ensuring the brand maintains maximum legibility and impact at a massive scale.