I spearheaded the digital transformation for Halcomb Oil, transitioning the established fuel distribution company into its first online presence at halcomboil.com. Tasked with modernizing their customer touchpoints while preserving their legacy identity, I utilized the brand’s existing assets as the anchor for a comprehensive web design strategy. Following rigorous competitor research and service-flow analysis, I designed and deployed a seamless, responsive website using WordPress, Elementor, Photoshop, Illustrator, and Formidable Forms.