Signature Event Production & Brand Strategy: Kamanawanna Luau
As a core highlight of The Tangled Wood’s summer concert series, Rock the Wood, I direct the end-to-end production, entertainment curation, and brand development for the annual Kamanawanna Luau. This signature, high-capacity event transforms the venue’s outdoor space into an immersive Hawaiian-themed experience.
Key Achievements & Responsibilities:
Annual Brand Evolution: Spearheaded the creative direction for the event’s visual identity. Collaborated on a distinct, custom-designed theme each year to drive merchandise sales, apparel design, and omni-channel marketing campaigns.
Cultural Entertainment Curation: Elevated the event’s authenticity and guest engagement by sourcing and booking professional Polynesian hula dancers—who integrated interactive crowd lessons—alongside a premier Polynesian fire dancer.
Talent Acquisition & Logistics: Managed the full entertainment roster, negotiating contracts and coordinating schedules for both regional live bands and specialized performance artists to ensure seamless event execution.